Quality content effective but hard to do well, finds survey
High quality content creation is seen as one of the most effective tools for search engine optimisation, but one of the hardest to get right, according to a survey of marketers.
Is your website focused on long-tail searches?
Find out why a growing number of voice-activated searches could be good news for long-tail search terms.
What longer search terms mean for content marketing
As companies increasingly use inbound marketing techniques to attract new customers, they should take note of one new trend: a shift towards longer search terms